Keynote speaker on AI and marketing

Talks on AI and marketing, from actual client work

I run a small marketing agency in Winterthur, and everything I talk about on stage is something we did last quarter for a paying client. Talks are held in English or German, in Switzerland and beyond.

Ask about a talk See the topics

Who is on stage

I am Janick Rolli, founder of digital M. in Winterthur. With my team I run marketing for small and medium-sized companies: paid campaigns, tracking, and the practical use of AI.

As a two-person agency we built an AI team with Claude Code, and we use it every day in live client projects. That is not a talk about what AI might do at some point. It is a report on what it does in our own accounts, including the parts that did not work.

I speak as a keynote speaker and I am also available as a guest for podcasts and interviews on AI and marketing.

Topics

AI in marketing

AI in marketing, without the forecast

What AI actually does in a working agency today, and what it does not. Examples from live accounts, including the ones we abandoned.

You leave with: a realistic sense of where it is worth starting.

Paid campaigns

Campaigns that pay for themselves in a small company

Where a small budget goes furthest, from paid search to social, and how to measure whether it worked without fooling yourself.

You leave with: a checklist you can run against your own account.

Honest marketing

Honest marketing in practice

What it costs to publish your prices, name what you do not sell, and tell a client that something is not working. And what it returns.

You leave with: a set of principles you can actually apply.

Formats

Keynote: 30 to 45 minutes on stage, built around one argument. Usually placed at the start of an event.
Short talk: 15 to 20 minutes on a single topic. Suited to associations, networking events and conference programmes.
Workshop: Half a day or a full day, in which your team works on their own campaigns, tracking or AI use. Hands-on, not theoretical.
Panel: A direct, practical perspective in a discussion.
Podcast and interview: As a guest on AI and marketing, with examples from daily agency work. In English or German, remote or on site.

On stage

The examples in my talks come from real projects. Where a case is confidential, I say so and use the numbers without the name.

Common questions

In which language do you speak?: English or German. Tell us which suits your audience.
What does a talk cost?: The fee depends on the format, the preparation involved and the type of event. Write a short description of what you have in mind and you get a straight figure back.
Do you travel outside Switzerland?: Anywhere in Switzerland as a matter of course. For events in Germany and Austria and further afield, we work it out in the conversation.
How much of the talk is built around our audience?: Every talk is built around your audience. The industry, the level of prior knowledge and the occasion decide where the focus sits.
Are you available as a podcast guest?: Yes, on AI and marketing, remote or on site. Tell us what your episode is about.

Ask about a talk

Tell us the date, the format, the audience and roughly how much time you have. You get an answer within one working day.

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