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Three packages, and what is in each one

Every package below has a price, a list of what is included, and a list of what is not. You can read all three before you talk to us. If your case does not fit any of them, we will say so.

What you can buy

Start

From CHF 5’000, once.

Your first step into professional digital marketing. A project rather than a subscription: roughly six to eight weeks of work, after which you decide whether we carry on.

What is included

  • Tracking setup with Google Analytics and conversion tracking, so you can see which page produces enquiries and where your better leads come from
  • One Google Ads campaign, set up and optimised: the right keywords, adjusted bids, ad copy written for your market. The first weeks are spent on optimisation and testing
  • One landing page, including design. Written and built for your offer, not adapted from a template
  • Three months of ongoing work and optimisation. The launch is the beginning, not the delivery
  • Monthly reporting and analysis, showing not only the numbers but what they mean and what to do next

How it runs

  • Month 1. Analysis, setup and launch. Weeks one and two for the analysis and the tracking, weeks three and four for the landing page and the campaign going live.
  • Month 2. Testing and first optimisations, now against real data.
  • Month 3. We keep what works, stop what does not, and hand you a written playbook for what comes next.

Right for you if you are starting properly for the first time and want the measurement, the campaign and the page built together rather than in three separate orders.

Scale

From CHF 800 per month.

For companies that want the account looked after continuously rather than in bursts.

What is included

  • Google Ads and tracking, optimised on an ongoing basis. Bids, keywords, new variants and budget allocation get worked on every week
  • Monthly reporting and analysis, with concrete recommendations rather than a wall of figures
  • Testing and A/B optimisation: ad copy, landing page variants, keywords
  • Landing page updates, based on how people actually behave on the page
  • A monthly strategy call
  • Priority support

What the monthly price covers

Our work on the account, the optimisation and the reporting. The media budget is separate, you pay it directly to Google, and you decide how much it is.

Term

Monthly, cancellable monthly, no minimum term.

Right for you if you have campaigns running and want someone on them every week instead of every quarter.

Partner

From CHF 2’000 per month.

Partner is the name of the package, not a commercial arrangement. It is Scale, with more channels and more strategic time.

Everything in Scale, plus

  • Programmatic display and video advertising, so you reach your audience across the web and not only in search
  • Quarterly strategy reviews, where we look at the market and the direction rather than the week’s numbers
  • Deeper landing page work: user testing, heat mapping, copy refinement
  • Priority support with one named contact you can reach directly
  • Monthly reporting including advanced analytics
  • The freedom to increase or reduce the scope as your needs change

Term

Monthly, cancellable monthly, no minimum term.

Right for you if you run more than one channel, or you want the strategic conversation to happen on a schedule rather than when something goes wrong.

Work we quote per project

Not everything fits into a package, and pretending otherwise would mean charging you for scope we cannot define yet.

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Social Media Ads

Meta, LinkedIn and TikTok know their users better than almost any other platform. We use that to show your ads only to the people who are actually relevant, by interest, behaviour, location and demographics. Social advertising lives on images and video, and your ads appear directly in the feed between personal content, which is what makes it work for brand awareness and product launches. Budgets scale from roughly CHF 500 to CHF 30’000 a month, so you can start small, test, and put more into whatever performs.

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Programmatic Advertising

Display advertising and digital out-of-home with real control instead of scatter. We target by interest, behaviour, context, geography and demographics, which keeps waste down. With display, native ads and video you reach potential customers on news portals, in apps and on premium websites, so you are already known before anyone starts searching for you. Algorithmic real-time bidding means you never pay more than you need to, and the budget moves by itself to wherever it works best. We will tell you honestly from which budget onwards this is worth doing.

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Landing Pages

Concept, copy, design and tracking from one place. Every landing page follows a clear structure: headline, benefit, social proof, call to action. Copy and design work together to move a visitor towards doing something rather than just reading. We then test variants against each other to find out what actually works for your audience, so the decisions come from A/B tests rather than from instinct.

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Tracking and Analytics

Clean measurement instead of flying blind. GA4, Google Tag Manager, conversion tracking and Consent Mode v2, set up correctly. You see exactly which channels bring enquiries, where visitors drop off and what your marketing actually does. That matters beyond reporting: clean data is the basis for every optimisation, in Google Ads and everywhere else, and it is the difference between deciding on facts and deciding on assumptions. The setup follows current Swiss and EU requirements, with consent management, revDSG and GDPR compliance.

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Marketing Automation

Email flows, lead scoring and CRM, built with HubSpot, Brevo or ActiveCampaign. Recurring work like follow-up emails, lead scoring and reporting runs by itself in the background, which gives you hours back every week. No enquiry gets lost: whether someone fills in a form at three in the morning or calls on Monday, the system reacts immediately and routes the lead to the right place. Personalised email flows mean each contact gets the right message at the right time, which feels personal to your customers and costs you nothing extra.

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Marketing Consulting

Strategy instead of chaos. Rather than doing everything at once, you focus on what actually has an effect, which saves time, money and mostly nerves. We have worked with trades businesses, service providers, education providers, e-commerce and tech startups, and that range brings perspectives from outside your own industry. You book only what you need: a one-off workshop, monthly sparring, or someone who runs your marketing for a while. No long contracts.

For any of these you get a written quote with the full price before the work starts.

What we do not sell

  • Social media management, meaning the day-to-day posting on your channels
  • Print, brochures and other offline production
  • SEO as a service
  • Media budget marked up as a percentage. You pay Google and Meta directly, from your own account
  • Website builds from scratch

If you need one of these, say so anyway. We will point you at someone who does it well.

digital M.onster – Maskottchen von digital M.

Get advice, free and without obligation

Tell us what you have and what is not working. If none of the three packages is right, we will say that instead of selling you the nearest one.

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