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What it costs, and what is not included

Every price we charge is on this page. The packages, the hourly rates, how we invoice, and what happens if a job turns out to be bigger than planned. You can compare all of it against another quote before you contact us.

The packages

Three models for companies at different stages, each with the price and the scope published next to it.

Start

Your first step into professional digital marketing

From CHF 5’000
  • Tracking setup with Google Analytics
  • One Google Ads campaign launched
  • One landing page including design
  • Three months of ongoing work
  • Monthly reporting
See what is included
Popular

Scale

For companies that want the account looked after continuously

From CHF 800/month
  • Google Ads and tracking, optimised on an ongoing basis
  • Monthly reporting and analysis
  • Testing and A/B optimisation
  • Landing page updates
  • A monthly strategy call
  • Priority support
See what is included

Partner

More channels and more strategic time

From CHF 2’000/month
  • Everything in Scale, plus programmatic advertising
  • Quarterly strategy reviews
  • Deeper landing page work
  • Priority support with one named contact
  • Monthly reporting including advanced analytics
  • The freedom to increase or reduce the scope
See what is included

Start is a project and ends when it is delivered. Scale and Partner run monthly and can be cancelled monthly, with no minimum term. Partner is the name of the package, not a commercial arrangement.

Additional work and individual projects

Need something beyond your package? No problem. For individual ad hoc hours without a booked package, the following rate applies.

CHF 160 / hour

Billed in minimum units of one hour. Quoted projects and packages are CHF 140 per hour, because we can plan that work. All rates exclude VAT.

Media budget

The media budget is separate from every price on this page.

You pay Google, Meta or Microsoft directly, from your own account. It never runs through our invoice, and we take no percentage of it. That means your ad spend is not a source of revenue for us, so there is no reason for us to recommend spending more than the account can use.

There is no minimum and no maximum, and you decide how much it is. What we will tell you, before you book rather than after, is the point at which a campaign in your market starts to work at all.

Common questions about pricing

What is included in the media budget?
Nothing on this page. The media budget goes directly to Google or Meta from your own account. We manage it, optimise it and report on it, but we never invoice it and we take no percentage. How much makes sense depends on your market, and we work that out with you before anything starts.
How long is the contract?
The one-off packages are projects, not contracts. The monthly package runs for an indefinite term and can be cancelled monthly with one month’s notice. There is no minimum term and no automatic renewal clause.
How long does it take before results show?
For paid search, the first enquiries usually arrive within the first weeks, but the numbers only become reliable after two to three months, because that is when the algorithm has enough data. Anyone promising more than that is guessing. After three months you can see clearly whether the direction is right.
What does an hour cost?
There are two rates, and here is why. Quoted projects and packages are CHF 140 per hour excluding VAT, because we can plan that work properly. Individual ad hoc hours without a booked package are CHF 160 excluding VAT, billed in minimum units of one hour, because short-notice work cannot be planned around and it displaces work that was. As soon as loose hours turn into an actual project, we quote a single price based on CHF 140.
How does invoicing work?
Monthly packages are invoiced monthly in advance. Projects with an agreed price are invoiced at 50% on start and 50% on handover. Hourly work is invoiced monthly against actual time, with an itemised breakdown of what was done. All prices are in Swiss francs and exclude VAT.
Do you quote a single price for individual projects?
Yes. Anything with a defined scope is quoted at one price, which is more predictable for you and usually cheaper than hourly billing. A redesign of an existing SME website, for example, is CHF 2’800 excluding VAT, including a modern design based on your brand, mobile optimisation, a contact form and SEO basics.
Who owns the accounts and the data?
You do. Google Ads, Analytics, Tag Manager and Search Console are set up under your own login. We work inside your accounts, which means you can see everything we do, and if we stop working together nothing has to be transferred.
digital M.onster – Maskottchen von digital M.

Not sure which package fits

Tell us what you have running and what is not working. If none of the packages is right for you, we will say that rather than sell you the nearest one.

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