Who you would actually be working with
digital M. is a small agency in Winterthur. That has consequences, and most of them are in your favour. This page says what they are, including the ones that are not.
How it started
Janick Rolli founded digital M. GmbH in Winterthur in October 2023, after working as a digital marketing specialist for other people’s clients.
The pattern he kept seeing was simple. Companies were paying for marketing services and could not tell you what was being done for them, or whether it worked. Not because they were not interested, but because nobody had explained it in a way that let them check.
That is the whole idea behind the company. Not a mission statement, just a working rule: if the client cannot verify it, we have not finished explaining it.
What that means in practice
- Your prices are on this website.
- All of them, including the hourly rates and what is not included in each package. You can compare us to another quote before you talk to us.
- Your accounts are in your name.
- Google Ads, Analytics, Tag Manager and Search Console are set up under your own login, not under an agency account. If we stop working together, nothing has to be handed over, because nothing was ever held.
- You always talk to the person doing the work.
- There is no account manager between you and the campaign. When you write, Janick answers, and Janick is also the one who changes the bid strategy that afternoon.
- Reports are written so you can act on them without us.
- That includes the months where the answer is that something did not work. You hear those first from us, not from your own numbers three weeks later.
- We say no.
- Roughly once a quarter we turn down work because the budget is too small for the channel, or because what the client actually needs is not something we sell. That is not a virtue, it is arithmetic: work that cannot succeed costs both sides more than it earns.
What we hold to
Three principles that decide everything else.
Radical transparency
You can see everything: what we do, why we do it, and what it costs. The prices are on this website. The results are shown with real figures. And when something is not working, you hear it from us before you notice it yourself.
Other agencies talk about transparency. We publish it.
A partnership of equals
We are not your agency, we are your marketing team. We think along, we push back, we say no when it is warranted, and we stay for as long as you need us. Your success is our success, not as a slogan but as a business model.
Plain language instead of jargon
Marketing does not have to be a mystery. We explain things so that you understand them and can make your own decisions. Every report, every recommendation, every strategy, in language that makes sense. Even if that means you eventually need us less.
Client retention. Since day one.
The first invoice digital M. ever issued went to ibW, on the day the company was founded in October 2023. ibW is still a client today.
What we do not sell
- Social media management, meaning the day-to-day posting on your channels
- Print, brochures and other offline production
- SEO as a service
- Media budget marked up as a percentage
- Website builds from scratch
- Guaranteed results. Nobody can guarantee them, and a quote that does is a quote to walk away from
The M.onster
The M.onster is the face of digital M. Stubborn, friendly, and always around. Not a polished corporate mascot, but a character with rough edges that digs in until something works.
It stands for the part of the job nobody sees: the person who looks at the campaign data again at ten in the evening because one ad group looked off.
Our team
Two people, and that is deliberate. A small team means you get the person you met, and it means we cannot take on more than we can run properly.
Eight arms, eight specialities.
Behind the two of us there is a set of AI assistants we built with Claude Code and use every day in real client work. They handle research, SEO, content, data, tracking, prospecting, documentation and operations.
We mention it for two reasons. It is the actual answer to how a two-person agency runs the workload it runs. And it is the reason the routine parts move quickly enough that the strategy conversations get the time they need.
It is not a product, and you are not being billed for a robot. It is how we work.
Working in English
We work with you in English: calls, reports, documents, email, this part of the website.
We write ad copy and landing pages in German and English. If your market needs another language, we will say so rather than run it through a translation tool.
Contracts, terms and conditions and the privacy policy are published in German, because those are the binding versions under Swiss law. We will walk you through any of them in English, and that explanation is there to help you read the German text, not to replace it.
If that sounds like a fit
Tell us what you are working on. If it is not a fit, we will say so in the first reply rather than in the third meeting.
Send us a message
