Thermogreen AG: a 7.5 return on ad spend in the off season
How a Swiss conservatory specialist used the quiet months to fill the following spring
Thermogreen AG, a Swiss manufacturer of conservatories and terrace roofs · Building technology · 15 February 2024
Return on ad spend
Revenue attributed to the campaign, divided by the media spend
Impressions
Ad views within the target audience in Switzerland
Qualified enquiries
New enquiries produced by the campaign
The challenge
Thermogreen AG builds conservatories and terrace roofs. Demand follows the weather: enquiries drop through autumn and winter. That is inconvenient, because those are exactly the months in which a spring installation has to be planned. A conservatory is not something you order in April and use in May.
The task was therefore not «more awareness». It was to move a decision forward by four months.
What we did
We ran a display campaign through the Teads Ad Manager demand-side platform, combining four targeting approaches: interest targeting for people researching home renovation, contextual targeting on building and living content, algorithmic targeting run as an A/B test against the other two, and remarketing for previous website visitors.
Three interactive ad formats did the work instead of static banners: a carousel that flips through the product range, a scroller that reveals the construction detail as the reader scrolls, and a swipe card. As the incentive, Thermogreen offered a free feasibility check during November and December 2023.
What came out of it
43'269 impressions, 273 clicks at a click-through rate of 0.63%, and 10 qualified enquiries. Measured against the media spend, that is a return on ad spend of 7.5.
The interactive formats outperformed the static ones on both dwell time and click-through rate, which is why every Thermogreen campaign since has used them.
"Janick Rolli and digital M. used their expertise in targeting and ad design to turn the off season into a productive one."
Daniel Tiso, CEO and co-owner, Thermogreen AG
Translated from German.
Services used
The full case study is also published in German: /kunden/thermogreen-ag/
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