Measures for your success.
Connecting your brand and your offers to the digital world is done through a variety of channels: Websites, search engines, social media, e-commerce shops, price comparison and review sites. In the ever-changing digital landscape, every company needs to find an individual approach to successfully reach its target audience.
Developing an effective online marketing strategy requires a deep understanding of the respective target group and its specific needs.
Thanks to this understanding, it is possible to address the target group at the right time via the appropriate touchpoints with relevant content and thus fulfill the company's goals.
Comprehensive customer, market and target group analyses
As part of the strategy development process, digital M., together with its partners, undertakes various analyses - investigating the search behaviour and needs of your target group, assessing the current state of your online presence, analysing your competitors and looking at industry best practices in the context of customer needs.
Defining the approach, channels, formats and content
As part of the strategy, you identify gaps in content (content gaps), opportunities in channels (channel opportunities) and usability and conversion issues (usability and conversion issues). In conjunction with your communication and marketing concept, the best possible customer approach is thereby recorded and documented.
Based on the analyses carried out, Digital M. defines objectives and measures aimed at optimally meeting the needs of your customers. This includes all disciplines of digital marketing and can refer to both the content and the user experience on the website.
The success of the implemented strategy is evaluated through the use of KPIs defined at the outset and reported to you clearly and transparently via dashboards specifically tailored to your needs.
Thanks to our distinctive skills in the various digital areas, we skilfully implement defined measures in practice.
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Advertise efficiently on digital channels
Would you like to address your target group with the least possible wastage?
We develop campaigns that reach the right people in the right place at the right time with relevant content.